Abstract:
Personal Cloud Storage (PCS) is a local network attached storage that allows users to store and share various
data privately such as photos, videos, and other files to be
optimized for media streaming. Due to the ubiquitous
computing and its perceived usefulness, it has been the
standard for various communities to deposit and share data
using this technology. Although the need for this cloud storage
is growing considerably, little is known as to how the provider
reputation and perceived mobility towards the adoption and
continuance of the PCS usage. Drawing from the Technology
Acceptance Model, this paper aims to investigate these factors
towards the continuance usage intention of the PCS. Out of 237
respondents, the data analysis informs that the perceived
mobility, usefulness, and reputation directly influence the
continuance usage intention. Nonetheless, the research also
shows that both perceived mobility and reputation have a weak
predictive power to their dependent constructs as the
coefficient of determination is lower than 0.75. The
implications of these are discussed in the discussion and
conclusion section.
