Abstract:
Over the past decades, paying attention to not damaging the environment and following environmental works have been considered indicators of environmental perspectives and manners amongst rural dwellers. On the other hand, village is a potential place for a country's economy. Village-owned enterprises are village businesses managed by the village government to strengthen the village economy and the ecosystem at the same time. Village-owned enterprises cannot operate without investors who provide matching funds. This study aims to determine the motivation of investors in investing and how they behave in preserving the ecosystem as well as making investment decisions in village-owned enterprises. The research method used is qualitative. This study involved two village-owned enterprise investors and members of the village government in the clear water village of West Sumatra province. Data collection was carried out through in- depth interviews and direct observation of informants from village officials. Data analysis used a phenomenological approach. The results demonstrate that the private investment made by investors from the village government was motivated to consider the environmental issues while investing. The impact of this research is the reduction of unproductive land and environmental damage.